Bob Isherwood was born and raised in Melbourne, Australia in one of the harsher areas. He dropped out of school when he was 13 and eventually was accepted into The Royal Melbourne Institute of Technology. The head of department named Victor realized Isherwood’s potential and had a lot to do with Isherwood’s acceptance into the university. In playing several dominant and high ranking roles in advertising agencies in Britain and in Australia he came to take the position he is most known for at Saatchi & Saatchi.“Isherwood tried to push the idea that Saatchi & Saatchi is an ideas agency, not an ad agency. (In 1992 they removed the word "advertising" from the agency's nameplates around the world.) Isherwood is respected for his ability to find and marshal talent, and he has overseen the creative output through a major expansion in the agency's revenue and thousands of awards victories.”
http://creativity-online.com/news/bob-isherwood-leaves-saatchi/132362
Isherwood spent a total of 22 years advertising agency with 12 of them in the role of Creative Director reinventing the agency to the world and gathering big brand clients around the world and reinventing them too.
“Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Procter & Gamble and Toyota.”
http://www.abeopartners.com/bob_isherwood/
Bob Isherwood is important to advertising because he helped the trend of storytelling in advertising become a law that consumers buy into. He helped very well known brands become more than just that, they became ideas that the target market had an emotional connection to. All the time this was happening people took notice at what he was doing for not only his company but for advertising as a whole.
No comments:
Post a Comment