The first ad I chose to do was a French Connection ad, back when the campaign first came out I remember seeing it in the mall. This was the first time I’ve even noticed the French Connection stores since they did their infamous “FCUK” campaign. But this one pulled away from their obscene brand image and created mystery also a campaign that focused more on the clothes and not just a brand statement. This campaign and this particular ad would fall under the Declaration division of advertisements. The ad simply states, “This is the woman. She turns lines into curves.” Each different advertisement that French Connection put out has a declarative statement like this. I read through each of them and in my opinion this one has a real powerful message and says the most while saying not much at all. The beginning says “This is the woman”, the ad isn’t just saying she’s any woman. But this female that you’re looking at, she is The Woman, the only woman. Why is she the only woman? The ad gets you wondering about the subject. The reason of course is because she is wearing French Connection. The second statement is that “She turns lines into curves.” This woman takes a simple element of clothing design, the line, and it turns it into a curve. The shape of her body, the way she moves her body, turns lines into curves.
The second ad I chose was from Carnival the resort cruise ship. When I saw the Adventures and Escapes theme for the topics in advertising this company came right to my mind. I think this company does such a good job at promoting vacation and escaping your normal life to an extravagant sunbathing vacation. This picture embodies what the promotional ideals that Carnival uses, all they do is show you a crystal clear blue ocean with a huge boat and you already know, only Carnival.
Image or Lifestyle goes perfectly with the brand I picked for my third choice, Nike. Whenever you think of Nike you automatically think of a total brand lifestyle. This billboard posted in New York City is the perfect statement that demonstrates the philosophy behind a company like Nike. This simple statement is motivating and powerful.
The first ad I chose to do was a French Connection ad, back when the campaign first came out I remember seeing it in the mall. This was the first time I’ve even noticed the French Connection stores since they did their infamous “FCUK” campaign. But this one pulled away from their obscene brand image and created mystery also a campaign that focused more on the clothes and not just a brand statement. This campaign and this particular ad would fall under the Declaration division of advertisements. The ad simply states, “This is the woman. She turns lines into curves.” Each different advertisement that French Connection put out has a declarative statement like this. I read through each of them and in my opinion this one has a real powerful message and says the most while saying not much at all. The beginning says “This is the woman”, the ad isn’t just saying she’s any woman. But this female that you’re looking at, she is The Woman, the only woman. Why is she the only woman? The ad gets you wondering about the subject. The reason of course is because she is wearing French Connection. The second statement is that “She turns lines into curves.” This woman takes a simple element of clothing design, the line, and it turns it into a curve. The shape of her body, the way she moves her body, turns lines into curves.
The second ad I chose was from Carnival the resort cruise ship. When I saw the Adventures and Escapes theme for the topics in advertising this company came right to my mind. I think this company does such a good job at promoting vacation and escaping your normal life to an extravagant sunbathing vacation. This picture embodies what the promotional ideals that Carnival uses, all they do is show you a crystal clear blue ocean with a huge boat and you already know, only Carnival.
Image or Lifestyle goes perfectly with the brand I picked for my third choice, Nike. Whenever you think of Nike you automatically think of a total brand lifestyle. This billboard posted in New York City is the perfect statement that demonstrates the philosophy behind a company like Nike. This simple statement is motivating and powerful.
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