EOC Week 6: Make 'Em Laugh

One of the funniest commercial concepts I’ve ever seen are the ones for Progressive insurance. I think that was one of the best moves that the company could have done. In all of the commercials they have one female actress named Flo that everyone knows as the Progressive girl, she is overly energetic, overly excited, and overly quirky about her customers getting to save money on their insurance. She has become the face of Progressive insurance.
How the hell do you shop for car insurance? Where do I go? Why do I have to call every single insurance company in the yellow pages? Progressive took all these questions and answered them with their advertisements and in a very unique way. The commercial sets up a retail kind of environment with insurance that comes in various sizes of packaging. All of your questions are answered by Flo and she shows you all of the features they offer that make choosing an insurance company and package easy.