EOC Week 9: Triplets

I took advantage of this EOC in order to research my competition a little more, I picked Christian Louboutin. There is definitely a consistency in their new Fall 2010 advertising campaign, it’s called Winter Tales. First of all I think that Christian Louboutin is an amazing company not just for their designs but also for their unique branding concept. They have a trademarked red sole that everyone knows, this was an innovation that wasn’t seen before in high end footwear. In each of these photographs they have come up with a fairy-tale concept, taking themes from movies such as Alice In Wonderland, The Little Mermaid, and Sleeping Beauty. If you walk into a Christian Louboutin retail store, you will see the signature red color everywhere. You automatically feel like you are in a red dream world where shoes grow from trees and whatever shoe you pick is unique and unforgettable. This is exactly how this advertising campaign makes you feel, if you have a pair of Louboutin’s, once you step into them it illudes that your life will become a fairy tale, very unforgettable. The ad is very visually driven with no text at all, and it doesn’t even look like an ad, just like a page ripped out of a book. The composition and formatting of the ad is great, there is just enough negative space that you don’t feel like you are being ambushed with a

cluttered mess. There is no asymmetry in this which I think works and is a good thing, they are all very symmetrically balanced with digitally inserted environments.