"If an ad doesn't communicate on an emotional level, it is almost deinite that it is worthless. An ad with no emotion is like a message from a cement block..." Page 165, Advertising by Design.
To create and establish a strong emotional connection with my client we will first go through print ads. We will bombard the consumer will advertisements on billboards in fashion centers of the world, ads in fashion editorials such as Vogue, V Magazine, Nylon, and Harper's Bazaar. Promotion will continue through the Marketing department to get product placement in editorial spreads in fashion magazines. After the season we will measure our success by an inclination in sales, clientele return, and a rise in receiving editorial contact.
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